Deira is home to the Gold Souk, the Al Ghurair Shopping Center, the Deira City Center mall, the Food Souk and The Clock Tower.

Dubai Creek and the Persion Gulf form the South, East and Northern boarders of Deira.

Access to the Sourhern part of Dubai is by the river taxi's crossing Dubai Creek or the Al Maktoum and Al Garhoud road bridges or Shindagha Tunnel which passes under the narrow part of the creek's mouth..